Amazon Game Studios announced earlier this year that they were going to start making games for iOS along with their typical Fire releases, and the first game as part of that arrangement has just released on the App Store: Lost Within ($3.99), developed by Human Head Studios, known for Prey. This is a survival horror game where you find yourself exploring a strange, worn-down mental institution, trying to stay alive from the modified human horrors now wandering the halls. You’ll scrounge up materials and flee to safety, trying to distract your foes as taking them on is not the best course of action. It actually has a kind of BioShock ($9.99) vibe in terms of trying to escape more powerful enemies, though this is definitely more touch-friendly than that ever was!

Lost Within is the first of several releases that will be coming to not just Amazon’s Fire devices but also to iOS. It’s interesting to see both this and Microsoft releasing their Halo Spartan Assault ($2.99) and Halo Spartan Strike ($2.99) games on iOS along with their own platforms: big-name publishers and developers wanting to make a stamp on mobile gaming can’t just work with exclusives, they ignore iOS at their own peril.