One of the reasons why mobile VR is such a big opportunity for VR to spread compared to expensive dedicated headsets is because something like Google Cardboard can be made from, well, cardboard. We've seen McDonald's introduce Happy Meal boxes that become VR headsets, yes. But Coca-Cola, a company that sells a ton of products packaged in cardboard, seems to be pushing the idea that hey, you could easily turn a box of Coke into a VR headset:

The custom solutions that Coca-Cola includes in the video above seem like the most practical ways for people to make VR headsets, and there are some real branding opportunities there. Still, it goes to show just how accessible and potentially widespread mobile VR can be. You could make an entry-level headset from literal scraps of cardboard and the phone you already use. There are going to be countless VR experiences that are focused around basic, entry-level experiences like these – or at least the smart creators are going to not ignore mobile VR.


  • Hoodin

    So this isn't actually a commercial for a thing, but a commercial for the possibility of a thing? Who falls for this crap? I'm so angry right now, I'm gonna calm myself down with an ice cold, refreshing glass of Coca-Cola!

    • jcervasio

      Ohhhhh. Coca Cola! Well, now THAT makes more sense. I thought they meant boxes of cocaine...

  • Adams Immersive

    I already have a phone... and I already have garbage. There's no Step 3!

  • Gucciipad

    I know what I'm buying next tin at the grocery store.

  • HippoHumper

    I prefer the sweet, crisp, refreshing taste of Pepsi. And I was really wanting those glasses too but oh well.