If you went to see Star Wars: The Force Awakens, you were likely just as surprised as I was that the last thing you saw before the movie started wasn't some super high-profile movie... But, instead, a Clash of Clans ad starring Christoph Waltz. This ad kicked off an entire series of commercials similarly featuring Christoph Waltz and "True Tales of Clash Achievery." Here's the four ads they've released since:
I'm not sure if I like these commercials so much because I'm a huge Christoph Waltz fan, because it's really clever to turn crazy things that have happened into games into well-produced advertisements, or a mixture of the two. Either way, regardless of how you feel about Clash of Clans, it's really cool to see mobile games getting these massive network TV advertising campaigns. When I was paying $10 to download a simple Solitaire game on day one of the App Store launch, the suggestion that we'd ever be where we are now would just be laughable.
But, here we are!