madden25Late last month Eli put on his Speculation Spectacles (those are a thing) and thought he sensed something was up with a new Madden release on mobile, given that Madden Social was pulled from the App Store and the service was being shuttered and the fact that EA let out a little snippet of info basically stating that a new mobile Madden game was on the horizon. Well, the speculation was accurate as Madden NFL 25 has apparently soft-launched in the Canadian App Store.

It definitely looks like this iteration of Madden on mobile is more of a full-fledged game than the Social versions, but it still seems like it's got some weird free-to-play-isms happening. Like, you'll form your team by picking players from packs of cards or you can pick some up in the "Auction House," which will be interesting to see how that whole thing works.


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There's also Solo Challenges which are exclusive to the mobile version as well as turn-based Head-2-Head matches, which could be extremely cool. We'll poke around in this Canadian version of Madden NFL 25 to see what it's all about, but if you're in Canada or you have access to a Canadian App Store account go nuts and give the free download a try with the link below. You can also read impressions in our forums, and more than likely we'll see the worldwide release of Madden on mobile alongside the console versions next week.

Canadian App Store Link: Madden NFL 25, Free (Universal)

  • Topbeast

    Another game from "Freemium Arts" = "EA"

    • JJE McManus

      Going solely from videos it appears to be heavily slathered with IAP. For example it appears that some sort of coin is required to actually play a game against another team. It's too bad too. The art looks very nice and maybe even the touch system will work. But EA broke me with RR3. I have plenty of games that don't view me as a perpetual piggy bank. Until their tune changes they can keep all their games regardless of genre. EA Sports: It's in your pocket. OFAP.

    • B30


  • Lostpop21

    I like football, and Gameloft's series is so god awful i guess ill have to try it.

  • ODMay


  • somedumbgamer

    I'm sure it will suck, like always. Madden 2005 was the last one I liked.

    • countermind

      I think you meant NFL 2K5.

      • somedumbgamer

        Really shows how competition in the open market creates better products. Just think how great these two football games would have been if ea didn't buy the exclusive rights to the nfl. Guess nfl is equally to blame. Ea and nfl are greedy as hell.

  • Jake7905

    I have a feeling this will be more like Real Racing 3 then Plants vs Zombies 2. It's hard to imagine a game like Madden translating to the freemium format without significant changes to the games mechanics.

    I can picture it now: your QB gets injured, you can either pay $1.99 for an instant heal or wait through 3 games to use him again. I hope I'm wrong.

    • Lostpop21

      Gameloft charges for play-types other than medium passes and middle runs.

  • RamazAdelphos

    Wtf it requires a digital compas..... Wtf....

  • RamazAdelphos

    I'm trying to download the game from the Canada App Store but it says I need a digital compass?

    • themostunclean

      Just a way to keep it from playing on iPod touch. Probably targeted at the 4G but unfortunately no iPod touch comes with a compass so current gen gets left out too.

      Glad I switched to iPhone a few years back. Touch users always seem to get shafted.

  • RamazAdelphos

    Omg if this game is only compatible with iPhone and iPads I'm going to be mad 🙁

    • christopherrocs

      It is. It's Kinda dumb compatible with no versions of iPod including 5

  • Goat76

    Why would you launch American football in another country first. That's pretty weak and stupid.

    • Jake7905

      Well, they do have the CFL, so they do play American football. But I agree.

    • alex98909

      I hate football but i just checked comments so see someone stupid like you. If you didnt knew, ome great EA studio is in montreal and they worled on the game. So its normal they release it in the country it was made first.

      Dem americans, always crying...

      • TopherW

        English your second language?

  • worldcitizen1919

    It's very sad. The whole Madden franchise down the drain. Gone are the days of a great Madden game. I think we all know what we're gonna get. This will be a desecration of the Madden mobile series. Rest in peace Madden.

  • worldcitizen1919

    From what I can see this is a revamped Madden Social. With the original one you used energy for plays and when your energy ran out it was pay to play or wait a few hours. If you look its the EXACT same game. So its pay to play with timers. A whole lot of CRAP. Won't even bother downloading it. And you may need Facebook to login if you want to play with friends. It's all about stealing your identity that's why game centre is not used.

    The auction house is expensive. Essentially your team level depends on the CARDS you have and you have to buy elite players with real cash to be competitive. And EA syphons every dime or cent out of you they can for a few plays. Then its timer time or fork out $5 for a few more plays.

    EA's take on the 25th anniversary appears to be to trash Madden. FIFA will be next.

  • tarek

    I'm so torn. I really enjoy madden but I loath F2P models. Really EA have settled on this business model for the foreseeable future. I just hope that it is a phase rather than the true future of gaming (mobile or otherwise).
    If only there was an NFL management sim game like the iootp or football manager handheld series.

    • curtisrshideler

      Wow! An American Football Manager done as well as FMH would be awesome and a huge hit... as long as they didn't make it F2P!

  • curtisrshideler

    Man, I hope this blows up in EA's face and shows them that we DON'T want freemium sports games. We WANT to pay for our favorite sport upfront and not have to wait on timers or collect coins.

    I can only hope this bombs and they realize so will a freemium FIFA 14... And they reconsider that pay model.

  • rewyan

    The auction house and cards were in Madden Social, so it's nothing new.

    I won't be playing this very much, knowing that they'll shut the server by next year.

  • Johnny101

    EA single handedly ruining the App Store

    • Eli Hodapp

      I think you mean, "Developers responding to consumer demand, refusing to spend even 99¢ on apps."

      • speedyph


      • JohnnyJ301

        I didn't know it was that rampant. I know generally mobile gamers don't want to spend more than 3 dollars on the app store but .99 cents?? I'll take you word for it because you know the app market, inside and out.
        I don't know about you, but I'm sick of the freemium stuff, I really believe in the long run, people are just going to stop downloading stuff of the app market. It's funny because most people want to buy a game and get a great experience, not be bothered by pesky IAP's and paywalls.
        I do blame pirates and cheap gamers for this horrible current trend in freemium.

      • Eli Hodapp

        You're sick of it, sure, but look at the top charts on iTunes. The mass market consumer is spending millions upon millions of dollars a day on the stuff without blinking an eye.

      • JohnnyJ301

        It's a shame really.

      • Nick

        I don't think it's that. EA sells crazy numbers when they drop their games to a dollar.

        But why settle for one and done sales when they can siphon money endlessly from their customers? Free with even a few consumable IAPs will have the chance to make way more in the long run.

        F2P mechanics are designed to exploit the weaknesses in our brains, it's similar to the cliche drug analogy: your first hit is free, you can pay me next time.

        There's a brilliant blog from a developer who has done some extensive F2P research, implementing some ideas for his games, though he has stated he tries to avoid the more exploitative tricks.

        One read of the article shows that cheap PaD F2P tricks are far, far, far more profitable if done well.

  • bigrand1

    Can't I just pay $4.99 or $6.99 for the damn game and be done with it for God sakes?! Sick of this crap!!

  • storyofalex

    I started off enjoying Madden Social last year but the push to collect cards ruined the game for me. It just became a grind to get more money, to get more cards - it was so transparent as you could actually switch the gameplay off. What are you left with then? That's not a game, that's FarmVille.

  • Amenbrother

    Let me pay $6 for it with no energy or timers or whatever else so I can play WHEN I WANT!!!

    • santaria

      I'm hoping the single player stuff will fill the void when energy is depleted.

  • santaria

    I seriously loved Madden Social and was really sad to see it go. Since my iPhone 3GS, I played no other game more than MS. Offense only, auction house, and team management all made this worth the price of download. Now that they will have seasons, single player challenges, and the like, I'm that much more excited. I'm no fan of EA, but their simple football sim has stolen a good chunk of my life and the new iteration will most likely do the same...that is until they shut it down in lieu of Madden 15 lol.