gunnerzAfter teasing a new game in the middle of last month, Lili [$2.99] developer BitMonster finally came clean and officially unveiled Gunner Z. It's a zombie shooter... wait, stay with me. It's a zombie shooter that has you driving around a quarantined city in awesome armored and heavily armed vehicles, irradicating the "undead" or "infected" or whatever it is that's making everyone all zombie-like. The trailer looked very bad ass.

In an interview over at GamesIndustry.biz, co-founder of BitMonster Lee Perry talks about the experience of leaving a AAA studio (Epic Games) and starting up his own indie studio with five other colleagues. Perry describes it as a double-edged sword. You lose the benefits of AAA like specialized departments that can produce specific things like a sound effect or a UI design, and instead the members of BitMonster are forced to wear many hats and sometimes come up with solutions for things in areas that aren't exactly their expertise. At the same time that can keep things exciting, and of course there's a whole truckload of extra creative freedom when working as an indie studio.

One other aspect that's missing from the Indie Dream is a dedicated and experienced marketing department that can help them decide on a business model for Gunner Z. As such, the game will be an experiment in balancing in-app purchases and creating a sustainable economy in the game. As of right now, Perry isn't even sure if it will be a paid game or free-to-play from the start. Perry states:

"Just like everything we've done, it's going to be a big learning curve for us because we haven't done microtransaction games before. The ones that were in Lili were entirely optional, and it was never meant to be like a free-to-play game. With Gunner Z, it's very much about this being a learning experience for us in trying to figure out how to make an economy. Honestly, we don't quite know yet whether it's going to be charged for up front or not."

Even though the terms freemium and free-to-play scare off a lot of folks, Perry also states that Gunner Z will go through an initial soft launch period so as to collect feedback about their game and its pay model and the team will be willing to make tweaks until everything feels just right. It's apparent that BitMonster isn't a group of scam artists looking to suck wallets dry, rather they are a newly-independent studio who are struggling to find their footing in an increasingly turbulent and fast-moving world of mobile gaming.

The entire interview is a great read so hit up the source link below for more from Perry, and keep an eye out for Gunner Z to hit the App Store in the hopefully not-too-distant future.

[GamesIndustry.biz]

  • SmackDatButt

    Oh joy, another zombie freemium that I can't wait not to like!

  • Amenbrother

    Sigh...

  • hourglass

    I'm getting really sick of all this freemium crap. STOP MAKING FREE TRASH WITH HUNDREDS OF IAP.

  • Zeldaniac

    Wait. A zombie themed, free-to-play game? I don't think this has ever been done before!

    • DannyTheElite

      Dead trigger?

      • themostunclean

        Do you need me to lend you a couple of bucks for sarcasm classes?

      • Johnny101

        Then he could spend it on some Gunner Z iAP's

      • DannyTheElite

        No thanks.

  • Tikicobra

    So it's Zombie Gunship?

  • Louis Ace

    Well this sucks

  • ptdshiznit818

    Fml

  • vic_viper_001

    Meh, I'm not complaining... one less game I'll need to buy.

  • CkX82

    Game looks radical, I'm excited.

  • jeffyg3

    Looks fun, but I no longer even download the free to play apps :( Too many premium games without dispensible IAP that need the support...that's the pay model I support

  • Deixa

    This freemium iAP market is rubbish! This isn't the 90's where you had to keep putting money in the arcades to play. We living in a digital world but yet we still living backwards.

    Why would someone want to keep paying for stuff in a game just to play a few hours worth of gameplay.
    Even if I was a multimillionaire I wouldn't want to pay for iAPs ruins the fun in the game.

    These devs should focus more on quality and content than sticking iAPs into their projects. I know they want to make money but they would probably make more from just a set price than iAPs

    • jeffyg3

      I wish that were true. Sadly the top grossing games on iOS are freemium crap. Makes me cringe to see Candy Crush and Hay Day making more money than top quality paid games like XCOM, KOTOR, Limbo, or Knightmare Tower

  • Deixa

    Before there was paid and lite version of games.

    Then the iAds came about then you had to pay to remove ads.
    Some would make money from iAds.

    Now there this iAPs freemium rubbish some with iAds

    What's next?

    Buy half a game that has iAds, buy the other half to remove ads and unlock iAPs so that you can go further in the second half of the game.

    Buy game (example 1.99p). Start game. Game loads. Start screen. Tap to start. "Do you want to spend 69p to enter game?" Yes! Password. Level one. Complete. Level 2 "do you want to pay 69p to enter game?" Yes!

    This is what I can see happening soon

    • xx99

      There will come a point when consumers will stop buying the IAP. At that point, the abusive games will lose profitability and the monetization model will move back to something that is better for consumers. Ultimately, the market is going to figure itself out. That said, as long as freemium with IAPs is generally more profitable than premium, we're going to continue seeing a ton of it. The best thing gamers can do to turn this around is to not buy into coercive monetization schemes AND to support premium games by buying them and spreading the word.

      Of course, traditional gamers are only a small portion of the whole audience that consumes iOS games.

    • ptdshiznit818

      Don't give anyone any ideas lol

  • XvEsunavX

    Irradicating? ...

  • DannyTheElite

    The only games that suit freemium are city builders (Tapped out,pixel people,car town) all other freemiums just ruin gameplay.

  • Johnny101

    Freemium games are what turned me off great games like the dark meadow, shadowgun Deadzone which is a good game but requires a subscription to play the premium version of the game. No one wants to keep paying money to advance in games. I want to buy the game out right. Freemium is garbage!

  • Rivalsan

    That trailer really does look awesome! I hope to high heaven that they get that they choose a suitable business model

    • Rivalsan

      Dang it! I'm using the TouchArcade app and hit the post button after Siri typed in my comment. Sorry about the words being repeated.

  • Johnny101

    Bitmonsters for the love of all that is holy, don't do it, don't go to the dark side !

  • themostunclean

    What makes freemium successful are a relatively small number of players who have no console or PC gaming experience dumping MASSIVE amounts of money into the grinder. It's no different than a slot junkie at a casino and some people believe it should be monitored and controlled just like gambling. In my opinion, an industry profiting on the naïveté or mental disease of its consumers is disgusting.

    On a slightly different note- What I've seen this summer has been a renewed confidence studios have in premium games on iOS. The divide in quality and appeal to true gamers between freemium and premium has grown so wide that they could almost be put into completely different app categories. I'm fully confident that real games will continue to grow and flourish in iOS.

  • somedumbgamer

    Why not email the dev your thoughts?

    info@bitmonstergames.com

    Perhaps it will weigh on their decision to not ruin the game with IAP.

  • RoboWarrior

    Free to play, I won't play.

  • andrew9oh7

    Guys calm down,there is a huge difference between fair IAP and IAP like clash of clans.not all IAP is bad

  • denisvjcr

    Wont buy , prefer premium games .

  • Morgan01

    Freemium? Pass...

  • CapitainHarlock

    With co-op multiplayer, it's instant buy :-)

  • GSport

    This is complete and utter BULLSH!T! Sad part is there are always plenty of idiots out there who feed these game companies their cash! I don't mind paying for a car pack here and there or some new pinball tables. I do mind having to spend money to advance in a game. I AM GOD DAMN SICK OF THIS TREND OF GAME COMPANIES TRYING TO DRAIN PEOPLE'S WALLETS!

    • toxiccheese

      Calm down. It's not even out yet. Plenty of games do IAP correctly. Why not wait and see?

      • ptdshiznit818

        I see where he's coming from with that comment. I'm sure a lot of us do lol,
        You're right though that iap can be done correctly. The thing is that the "Freemium" model is a scam and the iap involved in that model can NEVER be done correctly.

      • wigzisonfire

        Calm down. This man has the right to be anything but calm. Nothing more heart breaking than seeing a game like this that could potentially be amazing, getting ruined by greed

  • GSport

    Release a premium version of the app and a free to play version. This way the idiots can play their way and the smart people can play.

  • sakara214ever

    Oh man please do not do it guys!!! This one looks like an exceptional game. Do not ruin it!

  • http://www.nafna.com/ nadav bar kama

    it seams that most of the people commenting have no idea how much effort goes into a game ... i cant understand ... people can pay lots of money for loads of s__t, but it hurts them to pay for IAP in a game they love playing ... don't get it.

    what would you prefer, paying 1,79 for a unplayable game?

    this game looks cool, and im defiantly gona give it a go, and if IAP are fair and can improve my gaming experience ... well that AOK!!!

    • Johnny101

      You're missing the point, people have no problem paying money for a quality game. I would rather pay a one time premium price for a game rather than being forced to grind away on a game unless I buy countless IAP's. that's not fair to the consumer and it's a huge money grab if you ask me.

      • andrew9oh7

        Who says all IAP is "countless",the article says they are planning to do a soft launch to figure out a fair way to do IAP.

      • JohnnyJ301

        I have games that have IAP's and they do work but I prefer the game without them. I would rather buy a premium version with all content included instead of grinding away to open up new features, etc... and the only feasible way to do this is by buying an iAP. Not my type of gaming method.

      • andrew9oh7

        I agree,I would prefer to pay upfront for games but some companies aren't able to make a living doing that,free makes it a wider audience and thus more likely To make them money :)

      • JohnnyJ301

        I do agree with some of your points but a game like Gunner Z would make a ton of money with a premium price. I would hate to see this in the freemium category. It's too nice of a game.

      • andrew9oh7

        Yea hopefully they do the IAP right!

  • Fangbone

    Video looks pretty good. Hopefully they figure out which pay model they want to use and adjust the game accordingly

  • Aaron Marroquin

    Uhh are you guys kidding? This game looks radface.

  • http://www.onebagtravel.com/ OneBagTravel

    What a bad trailer. I can't tell what's going on with all the visual effects layers.

  • The Nothing

    Does anyone have any idea when this game might be available for download???

  • The Nothing

    Hmmm

  • somedumbgamer

    Uh-um... Any news on this? Still hoping they go with the premium model

  • somedumbgamer

    Saw this is out in NZ. Also saw some first impressions from Exact Pscience saying it has IAP timers. Disappointing! Should have gone premium if they want my $