Apple's media event is taking place in just under two hours at 10:00 AM Pacific this morning. Expected topics include a new, smaller iPad, and minor refreshes of other product lines including a 13" Retina Display MacBook Pro are expected as well. MacRumors is all over confirming new rumors, so be sure you swing by there.

If you want to watch the keynote live, you're in luck, as Apple will be streaming the whole event. Watching it requires a Mac and Safari, a recent iOS device, or an Apple TV- Sorry people stuck at work with Windows machines! We'll be providing various roundup posts after the fact all about the new iPad and what (if any) games get revealed during the event.

Stay tuned!

Edit: The event is starting.

  • http://RolePlayFTW.com Huy Ngo

    Oooooh you have to join Apple's club by buying a product before you can get early access to exclusive coverage!!  Give me a break...

    Although I'm already part of that club, this kind of action makes me sick.

    • http://toucharcade.com Eli Hodapp

      You realize Apple typically never streams their events, right? ...So when they do, but they rely on specific Quicktime-centric Apple streaming technology it makes you sick?

      ...Ok! That seems reasonable.

      • riggysmalls

        I don't think Apple is going to be converting anyone by forcing them to watch on an Apple device. If they want to actually spread word about their products they should allow more universal methods of viewing. I don't think there's anything inherently wrong with what they're doing. It just makes more sense to allow more people to view it.

      • http://twitter.com/JaredTA Jared Nelson

        I really don't think they're trying to convert people to Apple products by making them watch a live stream of an Apple product announcement event. It's really more for technical reasons. Have you ever watched one of these on your iPhone? It's like magic how well it works. They don't want to compromise that.

        Plus, it's Apple. If they announce a new iPad today it will be the top news story on every channel and website far and wide. Trust me, they don't need to reach a wider audience with a live stream, the wider audience will hear about this whether they want to or not.

      • Antony_256

        I don't know what it is, but it's not technical reasons. I'm watching it right now on Linux on a media player. Still fluid.

      • http://RolePlayFTW.com Huy Ngo

        Of course I realize that this will be the first time ever.  Sorry if I wasn't clear on my disgust.  Why not stream it to anyone willing to watch it regardless what product you choose to view it on?  Would definitely bring a larger audience and market to those who don't already buy every Apple product.
        Quicktime and Safari is available on Windows (I'm at work right now and want to watch), so per your note, am I still not able to watch it on a Windows machine?

    • Maniacfive

      The only people who are likely going to want to watch a stream of a product announcement are Apple users anyway I would've thought. So, not exactly a conspiracy.

      Besides the last time they streamed an event it was rock solid for me in the UK. If that's a side affect of limiting the devices that can view it... I'm happy with that.

    • http://twitter.com/JaredTA Jared Nelson

      Yeah, there's NEVER been any software or technology that's been Windows only.

      Nope, never.

      • http://RolePlayFTW.com Huy Ngo

        Your sarcasm is invalid.  Read the comments you're replying to before posting.

      • http://twitter.com/JaredTA Jared Nelson

        I know what I was replying to. You complain about having to join an "Apple club" to be able to watch the stream, and I helpfully and sarcastically pointed out how the entire lifetime of Macs and Apple products have endured a Windows-only attitude from the marketplace until just the past few years.
        And as Eli pointed out, Apple uses a special streaming method, and them being the kind of company that likes to have control over its products, likes to use only the ones they make. Hence Quicktime and Safari. Could you POSSIBLY imagine the support headache that would come if they tried to make it work with Windows, Android, etc devices? 

        It's just remarkable that you could turn that into some sort of Apple elitist commentary. You should work in tech journalism.

      • http://RolePlayFTW.com Huy Ngo

        If you had read a bit further in the response lines above, you'd see that I asked whether or not it would be available to stream from the Apple products that are available on Windows such as Quicktime / Safari.  

        As far as the "special streaming method", why bother even creating it when several cheaper options to reach larger crowds already exist?  As far as turning it into elitist commentary, I don't have to do that.  It's self evident.

      • http://twitter.com/JaredTA Jared Nelson

        God, have you ever watched one of these on an iOS device? It's incredible. If the compromise for having that great of a stream is limiting it to Apple products, then I"m all for it. 

        And as I said, do you REALLY think there isn't anyone that won't hear about what's being announced at this event? It will be everywhere. There are literally dozens if not hundreds of places you could watch a liveblog or somebody streaming the stream.

        Turning this into an Apple elitist thing is just sensationalism. Seriously, you should work at Gizmodo or something I think you'd do a bang up job.

      • http://RolePlayFTW.com Huy Ngo

        No one has watched one of these on an iOS or Apple product before.  This is the first time.

        Sure everyone hears about it.  Sure there are definitely live blogs out there (which may be my only option).  Maybe someone will re-stream the stream.  

      • http://toucharcade.com Eli Hodapp

        They did this exact same thing last year.

      • http://RolePlayFTW.com Huy Ngo

        Fair enough.  I must have missed it!  Thanks for streaming it! At least attempting to lol! Live blog it is!

      • http://twitter.com/JaredTA Jared Nelson

        Lol, this is absolutely not the first time they've done this. Not sure where you got that idea.

      • http://RolePlayFTW.com Huy Ngo

        Yup my mistake.  Missed it last time they did it.

      • http://toucharcade.com Eli Hodapp

        I'm so mad right now I just opened my window and screamed out of it.

      • ImJPaul

        Haha. That's awesome. Very valid and humorous point.

  • ducksFANjason

    Haha all you Windows users! Hey wait a minute... I'm stuck at work on a Windows machine! Nooooooo!!!

    • Firetruck94

      I hate windows, as soon as I figure out how to fix one problem I get a new one 2 days later. I've got a blue screen error now, I wonder what will be next.

      • dragon2777

        Just wait till you get the red screen on windows 7

      • riggysmalls

        Or the multi colored pinwhe...

  • ImJPaul

    Oi! I thought this was tomorrow!!!!! Butttttt it's today. So that's awesome. To bad ill be back from lunch as soon as this starts streaming. I'll be off at 230 eastern so make sure you keep me updated TouchArcade so I can read what they announced on my trip home. More excited about what games they promote then anything else. Still, always exciting to see what's new on the apple front.

  • dragon2777

    Got my iPad set up at my desk in my office and getting the rest of my IT team ready to watch it. I love being an IT Director because it lets me say stuff like this is for work haha. If nothing else it is 2 hours at work watching tv.

  • ibrahim.aventador

    14 mins more

  • http://twitter.com/mguniverse Danny Perskinstein

    I am the non believer. If they don't announce an iPad mini, I will be the only one who was right. :)

  • JohnnyJ301

    Did you guys hear they're making a mini iPod Nano, They're calling it the " Mino"....... Sign me up !!! :)

  • ItouchBrett

    These comments are funny. We should make a minimum age to join this forum as these kids bitch about everything. Unreal.

    • JohnnyJ301

      Funny I don't see anyone really bitching about anything, just opinions and a few jokes.

  • laxking97

    4th gen iPad?

  • jeffyg3

    Meh, minor upgrade to iPad and a shrunken down iPad 2. I think it's best to wait for the real upgrades...hopefully a wide screen iPad with 128gb early next year, if not my iPad 2 does everything I need, just wish it had more space.