Sega is getting into the mobile publishing business with Sega Alliance, a new initiative designed around discovering, pushing, and publishing good indie games.

The program is in its infancy, as it has just one released game under its belt: Owlchemy Labs' creative spin on Fruit Ninja, Jack Lumber [$3.99]. We're presuming that Owlchemy got a ton of the "comprehensive marketing and production support" and the creative consultation Sega says Alliance will extend to all of its clients.

Lumber, by the way, is a good game. We played it earlier this week and dug its bent art style, as well as its slow-motion wood chopping mechanics. This is a heck of an initial offering for a fledgling initiative, if you ask us.

[via Joystiq]

  • http://pulse.yahoo.com/_H3TUUJS2GYV2HIQLDWLFFM4OLQ advanced

    The idea is:
    1. we can't sell copycat apps based on stolen ideas ourselves
    2. lets talk "publisher"
    3. we can sell copycat apps based on stolen ideas now
    4. in case of problems blame the developer
    5. PROFIT!!!

  • http://twitter.com/RobotsVsWizards Jared maybe James

    This is actually pretty cool. The app store is getting harder, harder, and harder for a true unknown to be successful. Sure there are exceptions but, there is a ton of competition and the big companies really have the money to push out the little guys.

    Sure they are motivated by profits, that sort of why people run a business. 
    How many people here go to work for free?
    So, after getting over the fact companies make profit you are left with a new opportunity for the little guy. I dont see how this is bad. It's way better than Zynga-ing someones idea when they refuse to sell it.

  • http://www.d2m.pl/ agencja reklamowa

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  • DecafTable

    I already bought and downloaded this game. I for one am glad Sega has entered the mobile market! We can only hope there's many more unique and exciting games coming that might not of had the publishing power to make them shine otherwise.

  • http://twitter.com/RubiconDevelop Rubicon Development

    But this isn't about "helping the little guy". The small handful of titles they pick up will get some help, but the royalties they kick back to the dev will presumably get hammered by the publisher even though there's almost no cost to publishing on digital.

    In the meantime, the massive amount of genuine indies (less that handful) have yet another big player to try and swerve around.

    It's a marketing angle, pure and simple. And that's fine too. I don't have a problem with publisher per se, just don't piss on me and tell me it's raining...

  • http://www.jv21.com/ John V. Keogh

    I like trees so could never play this.