Today has been a day filled with Zynga news, so it'd only make sense to end it with a gameplay video of their latest title, Matching With Friends [Free / $1.99]. It's basically Words With Friends [Free / $4.99] but without the words. You match strips of colored bricks to score as much as you can before passing a turn to your friend and they do the same.
Matching With Friends has a pretty crazy free to play mechanic which you'll see in the video. Essentially, as long as you have coins, you can just keep swapping pieces forever. The piece swapping is useful in a pinch, but, as you'll see, you can just keep spraying coins Zynga's way until you've got exactly what you need to totally turn the tide of the game in your favor which seems… weird.