• Author arn
  • Posted On2012-01-02 00:03:02
  • News

Welcome to 2012.

TouchArcade has grown considerably over the past year with new hires and more content. This additional help has finally allowed us to devote time to some tasks that have long been on our TouchArcade to-do list. For example, our iOS app, which we previewed last week, should become available sometime in early 2012.

One of the other major tasks for 2011 was trying to find a new logo for our site.

While we all liked our Space Invader themed logo, which Taito was very kind to license to us, we felt it was time to break out into our own distinctive branding. Finding a suitable logo to follow such an iconic gaming character was no small task, as evidenced by the number of talented designers who valiantly tried along the way. We finally found a logo that we all loved just about a month ago, and we are launching it today.

The final logo was created by Wolfgang Bartelme based on concept sketches/brainstorming by Steven Matarazzo.

The new logo will be featured in our iOS app which is coming soon. And, we are also planning on working on a major site redesign following our app release to bring the rest of the site on par with the app and new logo.

  • http://profiles.google.com/godboubs Brandon Godbout

    i like

    • Joe Juarez

      I had a petition for a toucharcade app years ago!! And i ended up getting banned…geez, so much for some recognition….its darkjuarez btw if any even remembers me

      • http://twitter.com/touchgameplay TouchGamePlay

        We should praise you... let`s burn him! :D

      • Joe Juarez

        lol the irony

      • http://twitter.com/justlegos Justin Somers

        I'm pretty sure everyone has seen TouchArcade app ideas on the forums.

  • http://twitter.com/leedr74 Don Lee

    I have to say I really like the design of this logo and agree that although the other was very cool I found it a bit tiring on the eyes over time. Here's to a new year and logo to boot!

  • http://twitter.com/coolman128 coolman

    good ! like it !

  • http://www.AppUnwrapper.com App Unwrapper

    Wow, looks great!

  • http://twitter.com/kshepherd Keith Shepherd

    Wow, that looks really fantastic! Love it!

  • https://me.yahoo.com/a/u8jytcE3lcXQkPo5swXokBlkkLKWoeUUMzMCjzRP3w--#a8996 spidey

    Maybe you can still have the space invader game going on in the aracadey "a" :) Just a fun thought. I like the logo as it is.

  • http://twitter.com/touchgameplay TouchGamePlay

    Sexy Guys, really, really Sexy

  • Anonymous

    Great new logo.

  • http://twitter.com/mguniverse Danny Perski

    Its beautiful. D';

  • Anonymous

    Nice choice!

  • Styles Kim

    Slick design. Me likey.

  • http://www.facebook.com/cassiethechaoticcupcake Cassie Goodwin

    Looks like the G4 logo... I'd also like to see the Space Invader still in there somewhere too n.n;

  • https://plus.google.com/u/0/100270055410428625943/about Carson J Gallo

    Reminds me of The Game EDGE.

  • Adams Immersive

    Interesting trivia to know that the old one was licensed from Taito. But I agree, the new one’s better!

  • http://twitter.com/epsteinm Marc Epstein

    I'm not sure how I feel about it, but it will grow on me. Love your site guys. Keep up the great work. Can't wait for the app. 

  • http://twitter.com/nheagy Nate Heagy

    The rendering is really tight - the angled fit between the t's crossbar and the top of the a is perfect. nice work! Current use in the masthead isn't doing it justice, so bring on the redesign :D

  • http://normalkid.com Arnold Kim

    thanks for all the kind comments guys. quick note, we did just notice there's a little contrast tweak to the header "ta" that didn't make it into the deployment image above.  will be swapped out shortly.

  • Tim Tennell

    It looks like some of the old E3 logos. 

    • Anonymous

      Kinda what I was thinkin when I saw it.

  • Federico Astica

    I like. Much better than the new Pepsi logo :)

  • Baby Landlord

    I can't say I love it but it is inoffensive and certainly could have been worse! Very space age! Who is ARN???

    • http://twitter.com/touchgameplay TouchGamePlay

      Arn is the Obi-wan-touchArcade-Kenobi Jedi Master who is doing the hole Coding in the Background of TouchArcade and a few other Websites that are affiliated with them.

  • Baby Landlord

    hmm.. a bit disconcerting that the comments on the new logo must be approved by admin...

    edit: *oh well this comment went up right away and my comment on the logo still needs approval! I guess that's why all the comments posted are positive?*

    • http://normalkid.com Arnold Kim

      your comment just triggered a spam filter.  most other comments go through automatically. and I'm arn.

  • http://www.jshamblin.com J.Shamblin

    Cool. The last logo wasn't so bad, but this one is better. Less sprite-like and more polygon-like. I hope your next logo uses the Unreal Engine and has a ton of DLC...

  • Anonymous

    awesome. me likes a'lotta!

  • http://www.jshamblin.com J.Shamblin

    Wouldn't "Keeping you in touch with the latest in iOS Gaming" sound better?

    • http://toucharcade.com Eli Hodapp

      This was discussed, actually. "iPhone games" as a search phrase is exponentially more popular than "iOS games."

      • Anonymous

        True, but that's only in the image, thus it can't be searched for anyway. You can still put a hidden "iPhone gaming" somewhere for the SEO.

  • Anonymous

    That logo is dead sexy!  Great work!

  • IMNS

    Neat design. I just dislike change so I'm already missing the old one but I'm sure it'll grow on me soon enough.

    Btw, no top games list from arn this year? Sure you must have liked more games than just disc driving. Or is that the only game you play anymore????

    And see what happens when you stop posting on TA? People ask who the heck are you :p

  • Anonymous

    MUCH better! simple, solid, striking.

    although honestly i think you should change the last part of the phrase underneath to "...iOS gaming". since i personally don't give one hoot about iphone gaming, only ipad gaming. more inclusive that way.

  • http://normalkid.com Arnold Kim

    Ya, I haven't kept up with enough games to really give a qualified list.  :)

    • qpawn

      Disc Drivin' would fill every spot on his list.

  • http://profiles.google.com/sokolov22 Derek Chin

    Pretty!  Though the horizontal part of the T that then flows into the top part of A appear to be spatially on the same plane, but visually the T part is flat while the part of the A is slanted? Maybe it's just an optical illusion.

  • http://ivanbrezakbrkan.com Ivan Brezak Brkan

    Very unique style :) Nice!

  • http://twitter.com/anon_a_miss any-mouse

    I'm sorry but I really dislike this.
    It's not fun at all, it doesn't symbolize gaming like the space invader did.
    It looks like something that was whipped up in a dew minutes.. Like a mockup or something, Its uninspired, and unfun, I'm sorry. Most people here are gamers, we want retro inspired colorful things to remind us of gaming. This is so serious - like.
    And it's just a T and an A.. If anything it's a step back.
    I bet taito was going to charge more, or they didn't want to pay 2012 licensing fee, or maybe even taito ended their agreement and this was whipped up in 15 minutes to replace it, maybe it's a new years prank! Who knows. But stop being yesmen guys, it's REPULSIVE.

    And I don't see an emergency importance for an iPhone app, I'm on my iPhone now, the site works perfectly on iOS.
    Don't know why that guy would have been petitioning a few years ago, thats really quite strange, it's alot of money to develop an app, and iPhone gaming was nowhere near as big back then as it is now! TA is growing because of that, and obviously that's why they chose later rather then sooner.

    • http://toucharcade.com Eli Hodapp

      what

      • http://www.jshamblin.com J.Shamblin

        I like Markos' idea (commented below). Maybe turn the slant on the "a" into a game screen and then it'll resemble more of an arcade machine. You could include the space invader on that.

        What would be REALLY cool is if you include a playable (clone) of space invaders on your app. How many review sites would do that?

      • http://twitter.com/AhiruDuck Ahiru Nakamura

        the way the "a" is in the logo, it looks a lot like an arcade machine.
        i had the same idea of that "a" arcade shape before reading your comment, bringing the "screen" a bit to the front and having the old logo on it would be cool!! 

      • http://www.jshamblin.com J.Shamblin

        I didn't see the arcade machine until I read the comments here. Technically, it isn't that bad of a design, but now that I had time to think about it, the new logo isn't distinctive enough in my mind and it doesn't really say "games" to me.

        That aside, if the touch arcade crew is happy with it, then that's all the matters.

      • Anonymous

        I have to say, the logo isn't working well as a clean mark. A well designed logo needs to translate well for almost any application. For example, take a look at the smaller version being used in the top section of the site. It becomes almost unreadable at that size. Also, the colors (if final) are too much of a contrast. How would you use it on a dark background or a lighter background? Your choices become limited.

        In order to be universal and flexible, a logo also needs to work as a silhouette, not just as a nice illustration. Most any memorable and timeless logo communicates easily with the public. The concept of an arcade cabinet as the 'a' is fine, but does it really communicate quickly what touch arcade is?

        Do I like the logo? It will grow on me I guess. The execution just lacks a little polish.

        I still love this site and visit a few times daily. I follow recommendations and enjoy the reviews and forums. I think Eli does a fantastic job! And I look forward to the forthcoming app!

    • http://twitter.com/qnoid Markos Charatzas

      Didn't realise at first but eventually it registered as an arcade machine.
      It's subtle and it growns on you.

      Liking it after all.

    • http://twitter.com/starksimon Stark

      Don't drink and comment.

    • Spibmeister

      so what you're saying is you hate T and A. got it.

    • http://twitter.com/anon_a_miss any-mouse

      Okay, I finally see it now,
      I do see the arcade machine now, I hadn't at first, which is what made me think it was uninspired and sloppy, because the A looked strange and I thought there was no subsance to the logo other then showcasing A 3d T and A. I kind of get it now.. It still is slightly on the serious side. The colors are neutral it's a little boring,
      But I do love the arcade machine idea, the problem is average gamers like myself don't see an arcade
      Machine at first glance, it had to be pointed out before I saw it, And even then I still didn't for a while. for a while it just looked like a very sloppy unusually angled A.
      I doubt someone visiting the site for the first time would see the arcade, you should really consider making it more noticeable since it's a great design, but it's only a great design to those who are willing to have a 2nd or 3rd look.
      Just by putting a couple joysticks and buttons on it would help that immensely, plus itd help make it more fun and colorful, especially if you added the space invader to the machine, and added pixel retro game on the arcades screen.
      Make it more fun so when people stumble access this site for the first time they think WOW this site looks great! Imma save it to favorites! As opposed to "hmm I don't know.. Is this really a gaming site? It looks too serious.. It looks like my local train station logo to be honest)

      • http://twitter.com/anon_a_miss any-mouse

        The color scheme is what's making it appear so dull, i personally think
        It'd look best instead of yellow, neon green (since that's already a TA known color) then have the arcade machine grey or black , decked out in a space invader logo, a screen with a retro looking game on it, joystick and buttons. Or maybe even a pinball machine

      • http://twitter.com/ethandude01 Ethan

        The colors on the app are grey and yellow to and I personally don't like neon green. I think it looks really good and it may be better with the new website redesign.

      • Anonymous

        I saw the words "neon green" before I read the rest of your comment, and already knew it wouldn't be worth paying attention to. I was right. Geocities died a long time ago and I'll take a smart, minimalist look over some cluttered try-hard icon that turns to crap as soon as it's rendered smaller than 100x100.

      • http://toucharcade.com Eli Hodapp

        How long did it take you to notice the FedEx arrow?

      • Adam Shin

        The FedEx logo stands on its own as a strong logotype, even if you don't notice the arrow. The new TouchArcade logo, however, just looks disproportionate until you see that the 'a' is an arcade box.

  • http://gatheringcartridges.blogspot.com/ Ravenblack

    Looks really sharp! :)

  • http://twitter.com/cchaffin2012 cchaffin2012

    i see a new tattoo in my future!!!!

    • http://twitter.com/cchaffin2012 cchaffin2012

      j/k 

  • Anonymous

    See the browser thumbnail, first i thought: Oh Take2 got an edge licensing deal
    then ouh aha new logo
    looks..

    doesn't have heart   i think it doesn't have broad appeal

    The good thing is, the spirit stems from the touch arcade NAME. Its a great name! the space invader was good - but heading your own direction  > thumbs up !

    visually  i think you just haven't nailed it quite, yet.

    I'll let this settle, sink in and see how it plays with the background colors etc.
    Missing the sci-fi green  that's been replaced by a T3 yellow.

    And E3 logo, or gamespots/Gametrailer's/ign's markup thereof in 2010, yes that's what i thought too

    and teenageboy paper magazine demographic.

    Its expertly crafted, but
    How is this playful ?  boldly fun ??

    I totally believe in you guys !

  • http://twitter.com/steadybedi KJ Bedi

    sweeet. I like. Long live toucharcade!

  • Anonymous

    To me, it's merely OK. When you visit the site, the previous logo showed you instantly what it's all about here. The new one doesn't really 'say' or add anything.

  • Stephen Mckenzie

    I really like the new logo, but I kind of think it's the kind of logo a modern architects firm or maybe even a large construction company might use.

  • Anonymous

    Everyone has an opinion when it comes to design, trust me, I'm a designer. The logo works, it looks professional & the colour scheme is great. Nice job!!

    • http://www.facebook.com/brandon.blokzijl Brandon Blokzijl

      That you are a designer doesn't qualify you to speak for the majority, in the end it's the end-user who's opinion counts. Even if the designer and/or webmaster thinks it's pretty, if it's not working then it's not working.

      Anyway back on topic, nice logo, clean and tight and edgy enough to give a "game" feeling to it. However I miss the old logo and this might be just a bit too clean and generic for a great site like this. And it's pretty similar to other styles major websites use or have used. Furthermore, really miss the space invader. Would be nice to have that around somewhere in there too.

      • Anonymous

        Wow, don't hold back your feelings there mate. For the record I wasn't speaking for anyone but myself & what I said still stands, so I would appreciate you not implying I am saying things that are untrue. I work as a designer & everyone always has an opinion, that is just a fact. So chill the hell out man, it's a logo for a site about iOS games relax already.

      • http://www.facebook.com/brandon.blokzijl Brandon Blokzijl

        No need to get fed up. I didn't imply you were saying something that was untrue, just that being a designer doesn't mean you can say with absolute certainty the logo "works". Something can be great from a design standpoint, but doesn't mean people will like it if it doesn't match the site it's for. And it seemed you were talking for everybody by the "everyone has an opinion, but I'm a designer so trust me".

        Was just my 2 cents ;).

  • http://twitter.com/red2lucas Chris Lucas

    Looks awesome

  • Gregz0r

    Given the choice, the Space Invader was ideal. But, as pointed out, it was licensed.
    The new logo is okay, but a tad generic, I think.
    I guess it'll grow on me.

  • http://twitter.com/chaosz911 René de Groot

    Congrats on a new year and a nice new logo!

  • http://twitter.com/AAAnsie AAAnsie

    Looks great, but I must say that I liked the feeling of the old logo a lot more. It felt more like arcade =)

  • Anonymous

    like it!

  • Anonymous

    nice! fits in with idevice grafx abilities :)

  • Anonymous

    Looks great! I'm glad you didn't go with the app icon look. I actually like this better than the space invaders theme. Basic? Yes. But that's what makes iOS so nice, it's simple, clean, and sleek looking.

  • Robin Xiao

    Thats one sexy logo! Good job! :D

  • Anonymous

    It's minimalist and the color scheme works. I like it.

    I, too, vote for iOS or iDevice in the tag line. It plays up the universal games and the sheer number of devices capable of playing them.

    As others have said, you can throw iPhone (and hundreds of other search terms) into the meta tags.

    • Anonymous

      Meta tags are ignored by Google.

      • Anonymous

        I'm no web developer, but surely there is a well-developed science to getting your site ranked on search engines. My point is that the tag line is not the only way (and, likely, not the primary way) to attract searches.

      • Anonymous

        There is, and it's what they're doing. Having done SEO for some sites (not the black magic voodoo BS, but just following the Google guidelines and making sure a site is even visible to Google) it, sadly, has become the case that a lot of weird crap really does make a difference. Ever notice how the "titles" of a number of web pages have tons of stuff in them and the name of the site is secondary? Yeah, that's because it gets you higher ranks in Google. The words at the end of most WordPress URLs are not necessary to get to the actual post/page, they're just there to get a higher Google rank. It really shouldn't matter, especially since Google is 100% engineers, but it does.

        Fact is most people are going to search for "iPhone games". They may be aware that iOS runs their phone but only in the same way you know an engine runs your car. You wouldn't search for "car engine" when looking for a stereo any more than you'd look for "iOS" when searching for a game.

        And iDevice isn't even a real term.

      • http://toucharcade.com Eli Hodapp

        ^ This is 100% correct.

      • Anonymous

        Thanks for the info, Schnapple. My point still stands that the tag line (in an image) is likely irrelevant to SEO. On a related topic, do search engines care about the alt text? In other words, the text intended to display when you opt to not show images.

        As for iDevice, it is a commonly-used shorthand. My interest in avoiding iPhone has nothing to do with SEO. I'm a strong believer in promoting the iOS across multiple device types. Universal games are an attractive draw for both Apple and iOS gaming sites.

      • Anonymous

        Yeah, the search engines do care (at least a little) about the alt-text. Google's crawler only cares about what it can see in HTML (so, no OCR on the image, no JavaScript is executed, etc.)

        I would imagine the issue with "iDevice" would be the risk of someone clickIng through to the site, saying to themselves "I don't know what an iDevice is" or "I don't have an iDevice, I have an IPhone" and hitting the back button. A large number of of iPhone owners these days are new first time iPhone owners and maybe first time Apple owners and so they're not hip to the lingo.

        Better to offend the engineering purists than the more lucrative masses :)

  • http://twitter.com/Platronic John Francis

    Really great. My only thing is that I think too much is sacrificed in making the A look like a cabinet. It makes it look more like a rendering where the artists couldn't get his proportions right.

  • Anonymous

    i like it. hope you payed for it... and its not the result of that begging for it logo ideas thread you had here for ages.

  • kKNd

    In my opition the previous one was more suitable but I like this one as well. Seems more modern and elegant. I am not sure if this style is required for an iOS gaming site though. Well I guess it will be much better with the new site design. I even think it would have been better to switch it along with the full design change. Now it seems a bit out of place. On the other hand congratulations for your improvements and growth, I am looking forward for the app too. Doesn't matter what kind of logo you have I am visiting the site for content and it is still top notch.

  • app symmetry

    Just wanted to chime in and say I'm really liking it too. =oD

    Not like you guys need it, but wishin you the best of luck in 2012! 

  • Anonymous

    it's.... ok

  • Anonymous

    Looks great. Cant wait for the redesign to be unveiled. Cheers to TA's 2012.

  • Anonymous

    I have to admit, when I heard on the podcast that the logo was going to change I was a little worried. This I can get behind though. I like it. Very clean and just a good design. It's a rare thing for a website to redesign even a small thing and get as much support as this is getting. Good job, guys!

  • http://twitter.com/CM_Games Josh Presseisen

    Logo looks nice and clean. Good work! :)

  • Sam Nelson

    Though the old space invader was cool and nostalgic, the new logo's subtle inclusion of an arcade cabinet shape in the A still maintains their identity to gaming!

  • Anonymous

    Not crazy about it. At first glance I didn't realize the yellow thing was a letter. My second thought was, it's the E3 logo, but not as legible. The old logo was immediately recognizable. I find this generic, unoriginal and forgettable.

  • Anonymous

    Great logo (it is a little reminiscent of the old E3 logos, but more aesthetically appealing), and REALLY looking forward to the site redesign and app launch! Go, go TA!

  • Noah

    Can we see the old logo and the new logo side by side?

  • Anonymous

    It would have been better if you'd have used the actual characters from the logotype.  As it appears now, angular, it looks like connected lego pieces (even matches the lego brick colors).

  • http://twitter.com/stevenmatarazzo Steven Matarazzo

    I'm glad to finally see the new logo on the site. It looks good! It was hard keeping quiet on it. Wolfgang did a great job completing it. Thanks for all the tweets! :D

    -Steve

  • http://www.peitsch.de Sebastian

    Needs more advertising around it.

    But that could be me.

    • Chris Aanerud

      LOL, liked.

  • http://www.appfreakblog.com appfreak

    p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica}

    It's a bit shocking and generic. I thought the awesome space invader over a house seen on the podcast was the new logo. Whoever designed that did a brilliant job.

  • http://twitter.com/Thumpermat Matt

    Oh well, I remember playing space invaders in a small café when I was 13 (my granny used to come with me so I could play). Oh well, I must getting old.

    Long live the new logo (two years ? :-) )

  • http://twitter.com/HardcoreEric Eric Sapp

    Hey Arn or Eli,
    What is the site that gives the analytics info for TouchArcade and MacRumors? I remember Arn making the info public a few years ack, but can't seem to find it.
    Sorry if this is a double post, I think my comment triggered a spam filter, and am not familiar with how this disquss commenting works.

  • Anonymous

    Logo of the year 2012 nomination.

  • http://www.vgartdesign.com/ Volodoscope

    Looks great!!!

  • Anonymous

    Maximum, State-of-the-Art, Boom-Boom! Hubba-Hubba! Give that designer a raise!

  • http://twitter.com/porsupah Porsupah

    I'm not so keen on it, to be honest. It's perfectly clean and professional, but, it doesn't say "gaming" to me - and for a site about gaming, that seems like a retrograde step. Still, the site's much bigger than its logo; I'm hardly likely to stop visiting, unless the new site's all about magenta text on a blue background. ^_^

  • Anonymous

    Pretty snazzy. I always liked Bartleme's stuff.

  • Anonymous

    Great looking logo guys.

  • Anonymous

    I kinda wish the top of the T and A were joined. It's pretty cool how you've got that false perspective illusion going on there and I think it'd be even more of a mindf*** if they were connected. In a good way of course. It'd look cleaner on smaller versions of the icon too.

  • Anonymous

    I like it.

  • http://twitter.com/AronSandeep Sandeep

    Hmmm.. The logo design look moreover simple, proficient and corporate, I thought TA is gamers' hub... Though i Like the design.

  • http://twitter.com/The_Unflattered Gee Lampa

    It's good, but the old one moves me.

  • Anonymous

    Yeah it's great, I'll miss the space invader logo but you gotta move on !

  • Thelonious Jensen

    Definitely a step in the wrong direction from the previous logo in my mind. You say in the article that you wanted to find your own distinctive branding, but this is about as far from distinctive as possible.

    I like the idea of the 'a' being an arcade machine, but as it is now it's so subtle that most people are going to completely gloss over it. Then you're left with basically nothing except the initials of the title, except they're rotated and 3-Ded. You could tell me it was the new logo for Turkish Airlines and I'd be just as likely to believe you. Luckily it is a good start. If you can turn the arcade machine into something that will actually resonate as such with more people while still reading as an 'a' you might be onto something. 

  • http://twitter.com/precurser George B. Smith III

    I love it. Don't listen to the haters.

    This is professional and clean, how a logo should be.

    Hats off to the designer.

  • victor vance

    I just wish the 'a' in the logo matched the font used in 'arcade' spelled out.

  • Anonymous

    2 Days in:   liking it much more already

    Still wish it had more immediate readable punch to it,.. liiike  a screenshot of the Infinity Blade Touch arcade cabinet version pasted onto the screen and it somehow being played.

    Glad there's no joysticks.  And can't think of how fingers, hands or thumbs would fit in with this image either.

    I guess once you do more in depth video coverage from events and interviews with developers you can light up the screens, and signage on the aRCADE Cabinet in animations and transitions :).

  • Anonymous

    I like it better!

  • http://twitter.com/corleno Surakshith Battina

    About time.....This forum looks like its from the '90s.
    The new logo looks fantastic.