Hardcore privacy advocates might want to think twice about playing EA games in the future, per a recent press release fired off the starboard bow of the U.S.S. Electronic Arts corporate battleship. What EA legends does is summarized in this hilariously buzzword-laden sentence: "The insights suite aggregates metrics, brand impact, social buzz, ad effectiveness, and ROI across all of EA's ad products and platforms." In other words, EA has came to the realization that they've got over 300 million players in their games worldwide, and will be providing marketers as much about you as they can to effectively run ad campaigns and dabble in other forms of sponsored content.

The motivation behind al this is actually fairly reasonable, even if it does feel a little creepy to know that EA is essentially analyzing you for maximum profits. With the rise in the popularity of gaming, combined with the forecast of EA increasing its audience reach by 30% this year, they think they're going to have a real shot at competing directly with advertising dollars that would have traditionally been funneled into TV ads.

It makes sense too, as it's not very hard to find someone in the advertising industry who is more than happy to tell you how the way lots of people are shifting how they're entertained (as opposed to, say, sitting in front of the TV watching network programming for hours on end) is rapidly changing. As far as what information of yours EA will have access to and will be able to offer advertisers, we'll have to wait to find out, it seems until EA Legend is premiered at the Advertising Week convention next week in New York City.

  • Vimy

    careful what you say,
    big brother is watching.

    you know, this type of stuff was illegal at one point,
    when the constitution mattered.

    now, selling private information is a national sport.

  • Adams Immersive

    I’m not sorry that free, ad-supported games are an option to choose from (does EA have many of those?). I use ad-supported TV, web sites, etc. all the time, and even a few games. But it’s worth remembering: if you buy a game (or service), you’re the customer. If you use it free with ads, you’re the product being sold! Hopefully the privacy protections are handled right and all data is aggregated anonymously. (Or you could get American cable TV, where you pay AND get ads! No thanks.)

    • vimy


      and if they are not handled right, then what.

      and what about titles which are not free, which you pay for, selling your p-rivate information.and bombarding you with ads, not just in app, but to your email(s) to your phone numbers, to any contact you might have. 

      and that just the obvious stuff, it can get downright scary what this road can lead to.

  • theRPGNOOB


  • Blueknight1st

    I play all of my iPod Touch games with wifi off so this won't effect me at all. I also play all of my ad supported games with wifi off so effectively NO ads.

  • Murderin Murphy


  • MrFouSix

    EA is getting too big for its own good

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