EA has made another move to better its position in the casual and mobile space. Fresh off a $750 million (or more) acquisition of PopCap, the publisher has acquired Bight Games, the creators of a few notable iOS IPs, the Facebook free-to-play and iOS resource game Trade Nations [Free], and the helping hands behind a gaggle of licensed titles, including NBA JAM [$.99 / HD] port and Legends of Wreslemania [$2.99].

While this acquisition comes as a surprise of sorts, the space EA continues to buy itself into shouldn’t. EA has acquired numerous social and mobile developers over the last year or so, cementing the fact that it wants in on the emerging digital market in a bad way.

The purchase price hasn’t been made public, which according to Venture Beat, indicates that EA didn’t have to pay much for the Canada-based developer. But how much is “not much” after a $750 million dollar acquisition, right?

In an EA.com bog post, EA executive Barry Cottle suggests that EA’s familiarity with the studio and the growth of the F2P model factored into the decision.

“At EAi, many of us already know Bight as a partner — we have worked with their talented team to develop several of our successful mobile games to date.

“Bight deepens our expertise in one of the fastest-growing segments of mobile games at an important time. We look forward to having them join our team at EAi when the deal closes later this month.”

In other news, I’ve started my own mobile company. My catalogue is small (0) and my experience in social is “suspect,” but I’m open for a buy-out, EA. Just saying.

  • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

    Pretty soon it's just going to be EA vs Activision Blizzard

    • http://twitter.com/Sanuku Sanuku

      On the Mobile Market? Not really. Activision seem to have currently not any real intention to gain some Parts of the Mobil Market. I guess they are as blind as Nintendo is in this Case

    • http://twitter.com/snowy2004 Stéphane Lachance

      I'm with Sanuku. If anything, I could see EA vs Gameloft. With EA's acquisitions (not to mention EA Mobile's own games) and Gameloft's quality(-ish) output, they're the bigger players on the App Store.

      • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

        And Activision could just buy Gameloft in one fell swoop. Popcap was bigger than Gameloft and EA gobbled them up. I do agree that Activision appears to be acting like Nintendo at the moment, but they haven't come out and made bold statements that the market isn't worthy of their involvement. The moment they want to they can compete with EA in a matter of a year.

      • UmbraVir

        That's like saying a meteor will crash into Apple's database, wiping out every single app in existence. 

        It COULD happen, but there aren't any signs for it.

      • Mike

        No your wrong. Activision cea shqts on the app stor regulqrly. Look him up here on toucharcade.

  • http://twitter.com/Sanuku Sanuku

    Looking forward till EA tells us that their Mobile Divsions does earn more then their PC Division like it is currently similar at Ubisoft/Gameloft the Case.

  • Briker Ed

    So anyone keeping track of how many companies EA bought so far? It could actually be a quiz question....  'Between 100 and ridiculous' 

    • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

      Rivalling Google.

  • http://www.facebook.com/people/Erik-Thomas/100001214773968 Erik Thomas

    This site seriously needs a proofreader. Let's try putting a "D" at the end of acquire and see what happens. At any rate, it's nice to see at least one of the big companies seeing which way the wind is blowing and putting some serious money towards mobile.

    • Jcman7

      lol I was thinking the same thing no offense Brad but maybe its like how he pronounces Sauce. He pronounces aquired as aquire

      • http://twitter.com/nicholsonb Brad Nicholson

        Thanks for pointing this out. Typos happen, Erik. Let's put down the torch.

      • Vimy

        feeling the heat, lol

      • Jcman7

        Just proves were all human, even Brad Time Man of the Year!! Typos happen!

      • http://www.facebook.com/people/Federico-Astica/1003533711 Federico Astica

        you're right... 'we are' all human

  • Vimy

    what is EA planning, that would be my question.

    buying up all these studios makes little sense to me, especially at the price point.
    the smart thing is too raid them for the human assets and move on. hire the talent and leave the husk to rot.

    yet almost weekly another studio is being taken over for top money, much more than the company is worth and more than its revenue would suggest. 

    one could argue its the IP, but that changes every few months or so, (at least the value of it does)  it could be that they want to corner the emerging market, but it would be smarter to hire the talent and stickem with contracts.

    at any rate, EA, whatever your evil plan, good luck and thanks for all the fish.

    • UmbraVir

      Secret plan to take over the world. But you didn't read this.

  • Anonymous

    EA needs to improve their quality check.

    One game, such as Dead Space, is extremely good, but then the next game, such as Battlefield Bad Company 2, is completely horrible.

  • Babylandlord

    TEAM BRAD!!!