If you've taken even a cursory glance at the top paid apps charts in the last six months, then you've no doubt noticed a game called Angry Birds at or around the #1 position. The venerable physics puzzler has you launching birds into precariously built structures in order to collapse them onto the pigs that dwell inside. Angry Birds practically needs no introduction, as between the lite and paid versions it has been downloaded more than 11 million times since debuting on the App Store last December. It has also been one of the most well supported games following release, as Angry Birds has received a number of free content updates during its lifespan adding tons of new levels and new functionality.

During this successful run and its many content updates, Angry Birds has always steadfastly remained at 99¢. Plenty of gamers including ourselves have commented that Angry Birds is simply the best value for the money on the App Store. That's all well and good for the players, but how does developer Rovio expect to continue to offer high quality updates to Angry Birds with an inevitable decline in the charts looming and while maintaining the game's 99¢ price point? The answer is the Mighty Eagle. The Mighty Eagle will be a special bird that you can call upon to instantly complete a level that you might be stuck on. You will be able to buy a can of sardines via in-app purchase and use those to lure the Mighty Eagle into a level and crush those pesky pigs on your behalf.

This video doesn't demonstrate any in-game footage of the Mighty Eagle in action, but serves as more of a teaser and is pretty funny in its own right:

In-app purchases have been met with both positive and negative criticism from gamers before, but seeing as Angry Birds offers a tremendous amount of gameplay for your dollar I can't see too many people being upset with another avenue to give Rovio some more money for their efforts. Some concerns have risen about players being able to buy their way onto leaderboards by abusing this IAP, but the Mighty Eagle function is limited to prevent this. Once a player uses one to pass a level, they aren't allowed to use another one until they have gone back and beaten the level they skipped on their own. If anything, it just offers a way for people who get overly frustrated being stuck at a certain point in the game to progress and then give the level a shot later on.

Pricing and a release date for the Mighty Eagle haven't been confirmed, but we'll keep you posted as we learn more about this latest direction for Angry Birds as well as the long awaited Game Center update to the game.

  • andsoitgoes

    not to sound greedy or high on my horse, but I think those that own the HD version deserve this for free.

    We paid a significant increase in price for a game that was supposed to offer substancial value increase from the $0.99 version. That hasn't been the case and it feels a bit of a slap in the face if they can't do a solid for those who spent again, substantially more for virtually the same game.

    I respect the company that put this out, so hopefully they'll consider it. I doubt it, but I can hope and dream.

    • andsoitgoes

      bah.

      I have a terrible ability to read that late at night.

      Not only do I not want this to be free, I don't want it to exist :(

      I get it, there's a few levels I'm completely, 100% stuck on and may never pass, but if I use this I what, move forward one level to where I then again get 100% stuck and may never pass?

      If the difficulty didn't scale and the next level could be dramatically easier, then this might be valid - but otherwise, I just don't see the FUN in it..

      • Deepwater3d

        Its like spam for customers who have already paid.

    • HipHopTouch

      I agree... having spent $6 in total, I think it's a bit of a joke to then have to pay for what is in effect, a silly cheat.

      But then, I'm not interested in cheating anyways. Keep the free content coming and make the iPad version more exclusive please

  • andsoitgoes

    not to sound greedy or high on my horse, but I think those that own the HD version deserve this for free.

    We paid a significant increase in price for a game that was supposed to offer substancial value increase from the $0.99 version. That hasn't been the case and it feels a bit of a slap in the face if they can't do a solid for those who spent again, substantially more for virtually the same game.

    I respect the company that put this out, so hopefully they'll consider it. I doubt it, but I can hope and dream.

    • andsoitgoes

      bah.

      I have a terrible ability to read that late at night.

      Not only do I not want this to be free, I don't want it to exist :(

      I get it, there's a few levels I'm completely, 100% stuck on and may never pass, but if I use this I what, move forward one level to where I then again get 100% stuck and may never pass?

      If the difficulty didn't scale and the next level could be dramatically easier, then this might be valid - but otherwise, I just don't see the FUN in it..

    • HipHopTouch

      I agree... having spent $6 in total, I think it's a bit of a joke to then have to pay for what is in effect, a silly cheat.

      But then, I'm not interested in cheating anyways. Keep the free content coming and make the iPad version more exclusive please

  • Twizzler

    Who wants to pay for a cheat? :)
    Dumb upgrade.

  • Twizzler

    Who wants to pay for a cheat? :)
    Dumb upgrade.

  • http://www.fdg-entertainment.com Future777

    Funny trailer! :D Rovio does a great job

  • http://www.fdg-entertainment.com Future777

    Funny trailer! :D Rovio does a great job

  • Gert

    I think it's a very nice and novel and thoughtful way to use in-app purchases for a game.

    Definitely worth a try, even if it's just to see how it works out.

    Way to go Rovio!

  • Gert

    I think it's a very nice and novel and thoughtful way to use in-app purchases for a game.

    Definitely worth a try, even if it's just to see how it works out.

    Way to go Rovio!

  • http://allthebuttons.com All The Buttons

    Actually I think that using a 'cheat' for an in-app upgrade is a great idea. Some people will want to pay for it, but it means that the rest of us are not missing some vital upgrade that we need to play the game properly.

  • http://allthebuttons.com All The Buttons

    Actually I think that using a 'cheat' for an in-app upgrade is a great idea. Some people will want to pay for it, but it means that the rest of us are not missing some vital upgrade that we need to play the game properly.

  • Yog Shoggoth

    i think the trailer alone was worth 59p/99c

    very good :)

  • Yog Shoggoth

    i think the trailer alone was worth 59p/99c

    very good :)

  • http://twitter.com/PeterPwn PeterPwn

    Who could be upset, there was a ton of FREE new levels in the past few months. Don't be foolish.

  • http://twitter.com/PeterPwn PeterPwn

    Who could be upset, there was a ton of FREE new levels in the past few months. Don't be foolish.

  • Colbertj

    Hmmm, so the Eagle is a cheat? Good for them, take money from the less skilled and use it towards free new content for everyone!

  • Colbertj

    Hmmm, so the Eagle is a cheat? Good for them, take money from the less skilled and use it towards free new content for everyone!

  • Thisisnotmyrealname

    So it's dlc for people that suck? What about the rest of us? I wouldn't mind throwing them another dollar but I don't need to skip any levels. I finish them with all the stars as quick as they can release update ... well quicker.

  • Thisisnotmyrealname

    So it's dlc for people that suck? What about the rest of us? I wouldn't mind throwing them another dollar but I don't need to skip any levels. I finish them with all the stars as quick as they can release update ... well quicker.

  • beetle004

    So does this mean that every time i get stuck in a level i have to shell out a dollar to get outta trouble ?

    • Dursel

      Uhm, no. This doesn't change anything from how it is now, you don't ever have to use this if you don't want to.

  • beetle004

    So does this mean that every time i get stuck in a level i have to shell out a dollar to get outta trouble ?

    • Dursel

      Uhm, no. This doesn't change anything from how it is now, you don't ever have to use this if you don't want to.

  • Rob

    I'd rather buy a few exclusive level packs with 3x15 levels for 1 USD each than spend it on a cheat in a luck/skill-based game. These could be theme-based and stand alone. Birds on the moon, anyone?

    I think the best way to make a few more bucks for Ravio would be to do that, adding to what they already do to keep current customers happy; release 15 new free levels every now and then.

  • Rob

    I'd rather buy a few exclusive level packs with 3x15 levels for 1 USD each than spend it on a cheat in a luck/skill-based game. These could be theme-based and stand alone. Birds on the moon, anyone?

    I think the best way to make a few more bucks for Ravio would be to do that, adding to what they already do to keep current customers happy; release 15 new free levels every now and then.

  • http://portfolio.streetnine.com Joe

    But no one has yet answered: does the Eagle allow you to score three stars on any level? As long as you can only score three stars with the normal birds, I say so what? I've played other arcade games where I've been stuck on one level and finally gave up, even though I could have had a lot of fun conquering later levels...

  • http://portfolio.streetnine.com Joe

    But no one has yet answered: does the Eagle allow you to score three stars on any level? As long as you can only score three stars with the normal birds, I say so what? I've played other arcade games where I've been stuck on one level and finally gave up, even though I could have had a lot of fun conquering later levels...

  • Colbertj

    Don't you guys realize that they most likely will keep with the free updates of levels? This is just a way to make a little more money because they deserve it!

  • Colbertj

    Don't you guys realize that they most likely will keep with the free updates of levels? This is just a way to make a little more money because they deserve it!

  • David R

    I hope they don't try making some levels ridiculously hard in order to generate some more sales.

  • David R

    I hope they don't try making some levels ridiculously hard in order to generate some more sales.

  • blackHorse

    I want it FREE

  • blackHorse

    I want it FREE

  • Joel

    It's not for me but I don't knock them for trying it. There have and probably always will be those who will buy this sort of thing. Remember the large cheat code books that used to come out all the time? I'm sure they sold a ton of them.

  • Joel

    It's not for me but I don't knock them for trying it. There have and probably always will be those who will buy this sort of thing. Remember the large cheat code books that used to come out all the time? I'm sure they sold a ton of them.

  • Matthias

    What David R. said. I've never gotten stuck on a level, but I wonder if I will start getting stuck now.

    • Pangxueyu

      They will probably make some impossible levels , so we will no choice but to buy the sardines... I hope the sardine is 1 dollar for many sardines , not 1 dollar for 1 sardine.

  • Matthias

    What David R. said. I've never gotten stuck on a level, but I wonder if I will start getting stuck now.

  • chris

    yeah, i think this is a silly idea. i will not be buying a cheat!!!
    but im sure there are some who will buy it.
    chris.

  • chris

    yeah, i think this is a silly idea. i will not be buying a cheat!!!
    but im sure there are some who will buy it.
    chris.

  • Crunc

    I think this is OK if it allows them to make more free level add-ons. What would be bad, though, is if it leads them to making near impossible levels in an attempt to get DLC "cheat" sales. Hmm.

  • Crunc

    I think this is OK if it allows them to make more free level add-ons. What would be bad, though, is if it leads them to making near impossible levels in an attempt to get DLC "cheat" sales. Hmm.

  • War Machine 390

    love that teaser lol I will buy that add on just to see how it is used in game...i would support Rovio for this stuff simply because angry birds is the most played app on my ipod touch.

  • War Machine 390

    love that teaser lol I will buy that add on just to see how it is used in game...i would support Rovio for this stuff simply because angry birds is the most played app on my ipod touch.

  • HD

    How about Retina support first?

  • HD

    How about Retina support first?

  • Yrogerg212

    I think its possible that Rovio spends 80% of their time on these trailers. This isn't a complaint... They're great!

  • Yrogerg212

    I think its possible that Rovio spends 80% of their time on these trailers. This isn't a complaint... They're great!

  • Igor

    Holy crap that video is awesome!

  • Igor

    Holy crap that video is awesome!

  • Pholly

    Hopefully Game Center support will also come with the eagle update.

  • Pholly

    Hopefully Game Center support will also come with the eagle update.

  • PHUCK-O

    I don't know what you're all complaining about. You're paying for sardines, not for cheats. If you wanna abuse this privilege that Rovio is kind enough to provide us by using this delicious virtual snack as a means to exploit an endangered species then shame on you.

  • PHUCK-O

    I don't know what you're all complaining about. You're paying for sardines, not for cheats. If you wanna abuse this privilege that Rovio is kind enough to provide us by using this delicious virtual snack as a means to exploit an endangered species then shame on you.

  • wateracid

    That is so dumb , the point of angry birds is to use yr brain to finish the levels , not to use money to finish it. So if 1 sardine cost a buck. Then it cost 35 dollars to play the game for the noobs..... Dumb idea, they should just sell us levels not cheats.

    But then that is a very cool eagle....

  • Deepwater3d

    I think its fair to say that for developers, this is a good example of how NOT to spam your customers.