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Live Bloggin’ The Apple iPhone OS 4.0 Keynote

Apple’s surprise media event unveiling the iPhone OS 4.0 is set to begin shortly. We’ll be providing live updates, and focusing on things that specifically pertain to iPhone gaming or things iPhone gamers might be interested in like all of our other keynote coverage in the past.

Steve Jobs just took the stage, and started things out by talking about the sales figures of the iPad. On Saturday they sold 300,000, and as of today they’ve sold 450,000. Apple apparently is making them as fast as they can, but notes that Best Buy is already out of stock. On the first day, 1 million paid apps were downloaded, and since then 3.5 million have been. (In addition to 600,000 eBooks.)


Photo courtesy of gdgt live.

Jobs also mentions that there are over 185,000 apps in the App Store, with over 3,500 iPad apps. He then took some time to show off the more impressive iPad apps in the App Store currently such as the ABC app, Netflix, the Marvel comic book reader, and others. Shifting gears to talk about the iPhone, Steve mentions they’ve won three JD Power awards for customer satisfaction, and currently holds 64% of the mobile browser market share. Apple has sold over 50 million iPhones, with 85 million combined devices between the iPod touch and iPhone.

iPhone OS 4.0 is coming this summer, with a developer preview available today.


Photo courtesy of gdgt live.


Photo courtesy of gdgt live.

Among the seven “tent pole" features of iPhone OS 4.0 is multitasking. Steve goes on to demonstrate how multitasking is going to work. With multiple apps running, double clicking the home button raises a window that looks a lot like the bottom dock of the iPhone showing what apps are running. Tapping an icon instantly switches to that app.


Photo courtesy of gdgt live.

To explain how this all works while preserving battery life and performance, Steve hands things off to Scott Forstall, SVP of iPhone Software. iPhone OS 4.0 will provide seven multitasking services. The first of which is audio streaming, and Forstall specifically cites Pandora as an example of an app that will shine with this functionality. Developing applications to utilize this functionality is apparently extremely easy, as it only took the Pandora developers a day to make the app background aware. Skype also works fantastically with this new functionality, even allowing you to accept calls while running in the background.

Doodle Jump spotted:


Photo courtesy of gdgt live.

The next multitasking function is background location. Apps that use the GPS functionality such as TomTom will be able to continue routing while in the background. This raises obvious privacy concerns, and a new settings menu will be available to enable and disable location services per application, as well as showing a small arrow icon next to the battery indicator.

Moving on to push notifications, Forstall mentions they’ve sent over 10 billion notifications since the service went live. Building on push notifications comes local notifications, done entirely on the phone to see alerts from apps you have running in the background. One example mentioned was a popup when a photo was finished uploading to Flickr.


Photo courtesy of gdgt live.

Steve takes the stage again and announces folders to organize apps. The interface seems an awful lot like the various jailbreak app organization solutions. So far Apple is really knocking it out of the park with this keynote.


Photo courtesy of gdgt live.

The iPhone mail client is also getting enhanced, with a unified inbox for each email account on the device along with a threaded email view for reading conversations. Unsurprisingly, the iPhone is also getting the iBooks app which will sync pages and bookmarks with other devices that have the app.

Forstall just announced “Game Center", Apple’s own gaming social networking service that seems to handle everything Plus+, OpenFeint, and others do with presumably one unified login tied to your iTunes account. Matchmaking, leaderboards, and achievements are all part of it.

Photo courtesy of Gizmodo.

Also mentioned was Apple’s own iAd advertisement services, which we expect to see making appearances in many free games that have historically relied on AdMob and other advertising networks.

iPhone OS 4.0 will be coming this fall, and sadly, multitasking will not be supported for the iPhone 3G and second generation iPod touch. That’s it folks, Steve is taking questions now.