728309You know it's a tough market when mega publisher Gameloft starts slashing their prices on their games. Real Soccer 2009 [App Store] is the latest Gameloft title to find a price drop to $0.99.

This particular game has seen increased competition with the release of X2 Football [$6.99] which has seen solid reviews favoring it over Real Soccer:

I enjoy the gameplay in X2 Football more than in Real Soccer because the controls are so much more intuitive and responsive.
.... For me, the game seems to flow better in X2 Football, but I will say that Real Soccer has more depth in terms of teams, the use of real player names, and the ability to choose different stadiums.

Still, $0.99 can be hard to compete against, and Real Soccer 2009 is remains a pretty solid title. Here's our early video of Real Soccer 2009 when it was first released:

App Store Link: Real Soccer 2009, $0.99

  • http://www.hbdia.com IzzyNobre

    I don't even care abot soccer that much (unusual words for a Brazilian) and I still picked this up.

    Gameplay is solid, the graphics are pretty, and it's definitely flashy enough to convince friends to consider the iPhone a serious game platform.

  • http://www.hbdia.com IzzyNobre

    I don't even care abot soccer that much (unusual words for a Brazilian) and I still picked this up.

    Gameplay is solid, the graphics are pretty, and it's definitely flashy enough to convince friends to consider the iPhone a serious game platform.

  • Uhgii

    I guess the question now... is X2 Football 6x better than Real Soccer 2009? Although at this price, it couldn't hurt to have both - I do now.

  • Uhgii

    I guess the question now... is X2 Football 6x better than Real Soccer 2009? Although at this price, it couldn't hurt to have both - I do now.

  • Thomas D

    Titel not in German Appstore!

  • Thomas D

    Titel not in German Appstore!

  • http://twitter.com/frederictessier Fred

    Again...

    See my other comment on Hero of Sparta for my though of all of this. Its really getting out of hand.

    What's next at 0.99$? NFS? Mass Effect? Sims 3?

    • Big Albie

      Well, to be honest, Mass Effect is really only worth 99 cents :)

      Seriously, I see your point, but at the same time, I see this as a promotion that Gameloft is tying into the new iPhone. From a marketing standpoint, Gameloft is getting people who just switched to the iPhone to buy its games. At the same time, because of the low price, these games are zooming up the Top 100 which generates even more exposure. This is really strategic marketing at its best, which unfortunately doesn't benefit the indie devs.

      • booch138

        Agreed, I will say that this marketing, no matter who talks crap about it, is working out for them. I mean they are already big, and having tons of apps on th top 100 lists NEVER hurts them, but I do feel bad for all the Indie devs out there.

        Its a tricky tricky world....

      • spiffyone

        Without any conclusive way to know how many iPhone 3Gs owners are completely new to the platform, and/or have not yet already bought such titles from Gameloft, though, it is a risky strategy for them. That, and the fact that they might have been able to entice a great deal many of those same potential consumers (and I include those waiting for price drops who aren't new iPhone owners) at slightly higher sale prices of, say, $2 or even $3.

        Or has everyone bought into the "eyes are more important than sustained revenue generation potential" idea that permeates the app store market as concerns games?

      • Big Albie

        @spiffyone

        Without second guessing Gameloft, I agree with that they probably didn't need to go down the bare basement 99 cent price point right away. In fact, they could've stayed at higher price and probably still would've been fine.

      • spiffyone

        Well, I was playing a bit of devil's advocate in regards to the sale. The idea of the sale isn't the problem as far as I can see. They wish to maintain visibility, and that is one way to go about it (not the only way, mind, but it is a legit way). However, the size and scale of the sale is an issue. I had the same feelings when they dropped price from $10 to $6 on their games. Why didn't they at least try $8 and/or $7 as Sega and EA did? Surely there were those willing to buy at that price. And surely there would have been enough of those willing to buy at $2-3 that possibly would've raised their visibility in the app store. Look at Let's Golf. They went from $6 down to $1, and then today went up to $2. That's a rather strange way to go about things. But it's the App Store way, where the lunatics seem to run the asylum ;)

  • http://twitter.com/frederictessier Fred

    Again...

    See my other comment on Hero of Sparta for my though of all of this. Its really getting out of hand.

    What's next at 0.99$? NFS? Mass Effect? Sims 3?

    • Big Albie

      Well, to be honest, Mass Effect is really only worth 99 cents :)

      Seriously, I see your point, but at the same time, I see this as a promotion that Gameloft is tying into the new iPhone. From a marketing standpoint, Gameloft is getting people who just switched to the iPhone to buy its games. At the same time, because of the low price, these games are zooming up the Top 100 which generates even more exposure. This is really strategic marketing at its best, which unfortunately doesn't benefit the indie devs.

      • booch138

        Agreed, I will say that this marketing, no matter who talks crap about it, is working out for them. I mean they are already big, and having tons of apps on th top 100 lists NEVER hurts them, but I do feel bad for all the Indie devs out there.

        Its a tricky tricky world....

      • spiffyone

        Without any conclusive way to know how many iPhone 3Gs owners are completely new to the platform, and/or have not yet already bought such titles from Gameloft, though, it is a risky strategy for them. That, and the fact that they might have been able to entice a great deal many of those same potential consumers (and I include those waiting for price drops who aren't new iPhone owners) at slightly higher sale prices of, say, $2 or even $3.

        Or has everyone bought into the "eyes are more important than sustained revenue generation potential" idea that permeates the app store market as concerns games?

      • Big Albie

        @spiffyone

        Without second guessing Gameloft, I agree with that they probably didn't need to go down the bare basement 99 cent price point right away. In fact, they could've stayed at higher price and probably still would've been fine.

      • spiffyone

        Well, I was playing a bit of devil's advocate in regards to the sale. The idea of the sale isn't the problem as far as I can see. They wish to maintain visibility, and that is one way to go about it (not the only way, mind, but it is a legit way). However, the size and scale of the sale is an issue. I had the same feelings when they dropped price from $10 to $6 on their games. Why didn't they at least try $8 and/or $7 as Sega and EA did? Surely there were those willing to buy at that price. And surely there would have been enough of those willing to buy at $2-3 that possibly would've raised their visibility in the app store. Look at Let's Golf. They went from $6 down to $1, and then today went up to $2. That's a rather strange way to go about things. But it's the App Store way, where the lunatics seem to run the asylum ;)

  • Zenja

    I'm beginning to think that big publishers may be scared away from the platform, since the expected price for games is $0.99 after only a few months in the AppStore. We'll see less big games with detailed gameplay (unless its a port), and more simpler games (with original gameplay). It's just a question of economics, since producing an iPhone exclusive big game costs more than what the return is on the iPhone platform.

    I think we're passed the golden age of iPhone games - it doesn't take a genius to realise what the future holds for iPhone games (*hint* - more simpler basic games, less big budget games unless they're ports).

    • ddn

      This is true, the iPhone market can't sustain large developers. Big budget tittles still have to compete against the deluge of releases, which will swamp even them, it's still uncertain how much advertising really helps you on the iPhone.

      The iPhone game market is already 95% small games, that's not going to change.

      -ddn

      • booch138

        It's just sad that it has come to this. I mean I am one of the few that doesn't mind paying a few extra for a damn good game. Though I like getting good games for .99 cents, I like BETTER games more. Games like Castle of Magic and Star Defence I don't mind paying extra money for them, because they are worth it.

        I am Just wondering how things are going to go since 3.0 introduced in-app transactions. So far there hasn't been much out of DLC... at all. Which shocked me. I thought everyone and their mothers were going to rush with paid content. Glad that's not nessisarily the case.

    • spiffyone

      And warning signs have been going off for months now. I specifically recall another developer stating that the "rush to the bottom" is not a sustainable business model for developers for the most part.

      Something's got to give at some point....

      • ddn

        Eventually something will, several things will happen, big companies with lots of staff will move onto the larger mobile games market ( which is following iPhone lead, with thier own app stores) and smaller teams will further optimize their production so they can make games faster, cheaper and better. People will probably start introducing tiered pricing schemes for games (as in game purchases) so they will sell the game at .99c but level packs will be additional .99c etc..

        People adapt, like they always do. More games will appear to be .99c but will have hidden cost ( pay for play, in-game purchases, gold service plans.. )

        -ddn

      • http://www.hbdia.com IzzyNobre

        This talk about "rush to the bottom" is BS in my opinion. When a developer prices their game at 99 cents, it's not like they are directly competing with your game, unless they are of the exact same genre. Like someone else mentioned, the presence of 99 cent games sinmply means gamers will be able to buy these AS WELL as more expensive games.

        Those who can only buy the 99 cents games wouldn't be buying yours anyway.

      • spiffyone

        The issue that's raised with pricing these games at a buck, even though they are months old (and, really, that's not the case with a game like Let's Golf, which was only released two or so months ago, iirc, as opposed to Hero of Sparta which was out longer), is that by doing this an unintended consequence may be Gameloft unwittingly creating a consumer expectation that all of their future apps will go down to that price, and more and more consumers might "hold off" on purchasing first time around, so less and less are sold at launch (when the price is accordingly the highest). This could then lead to a quicker turnaround on the sales of such game from their release dates and thus dwindling of prices from the get go.

        It's the "Pangea effect".

        While that's great for consumers in the short term, it isn't in the long term.

  • Zenja

    I'm beginning to think that big publishers may be scared away from the platform, since the expected price for games is $0.99 after only a few months in the AppStore. We'll see less big games with detailed gameplay (unless its a port), and more simpler games (with original gameplay). It's just a question of economics, since producing an iPhone exclusive big game costs more than what the return is on the iPhone platform.

    I think we're passed the golden age of iPhone games - it doesn't take a genius to realise what the future holds for iPhone games (*hint* - more simpler basic games, less big budget games unless they're ports).

    • ddn

      This is true, the iPhone market can't sustain large developers. Big budget tittles still have to compete against the deluge of releases, which will swamp even them, it's still uncertain how much advertising really helps you on the iPhone.

      The iPhone game market is already 95% small games, that's not going to change.

      -ddn

      • booch138

        It's just sad that it has come to this. I mean I am one of the few that doesn't mind paying a few extra for a damn good game. Though I like getting good games for .99 cents, I like BETTER games more. Games like Castle of Magic and Star Defence I don't mind paying extra money for them, because they are worth it.

        I am Just wondering how things are going to go since 3.0 introduced in-app transactions. So far there hasn't been much out of DLC... at all. Which shocked me. I thought everyone and their mothers were going to rush with paid content. Glad that's not nessisarily the case.

    • spiffyone

      And warning signs have been going off for months now. I specifically recall another developer stating that the "rush to the bottom" is not a sustainable business model for developers for the most part.

      Something's got to give at some point....

      • ddn

        Eventually something will, several things will happen, big companies with lots of staff will move onto the larger mobile games market ( which is following iPhone lead, with thier own app stores) and smaller teams will further optimize their production so they can make games faster, cheaper and better. People will probably start introducing tiered pricing schemes for games (as in game purchases) so they will sell the game at .99c but level packs will be additional .99c etc..

        People adapt, like they always do. More games will appear to be .99c but will have hidden cost ( pay for play, in-game purchases, gold service plans.. )

        -ddn

      • http://www.hbdia.com IzzyNobre

        This talk about "rush to the bottom" is BS in my opinion. When a developer prices their game at 99 cents, it's not like they are directly competing with your game, unless they are of the exact same genre. Like someone else mentioned, the presence of 99 cent games sinmply means gamers will be able to buy these AS WELL as more expensive games.

        Those who can only buy the 99 cents games wouldn't be buying yours anyway.

      • spiffyone

        The issue that's raised with pricing these games at a buck, even though they are months old (and, really, that's not the case with a game like Let's Golf, which was only released two or so months ago, iirc, as opposed to Hero of Sparta which was out longer), is that by doing this an unintended consequence may be Gameloft unwittingly creating a consumer expectation that all of their future apps will go down to that price, and more and more consumers might "hold off" on purchasing first time around, so less and less are sold at launch (when the price is accordingly the highest). This could then lead to a quicker turnaround on the sales of such game from their release dates and thus dwindling of prices from the get go.

        It's the "Pangea effect".

        While that's great for consumers in the short term, it isn't in the long term.

  • http://www.hbdia.com IzzyNobre

    Personally I don't agree with the doomsayers. I don't think Gameloft lowering their prices is necessarily a bad thing. It's not like all games are suddenly 99 cents - we're talking about months-old games. These games have clearly already paid themselves and Gameloft simply wants to attract the new iPhone 3G S owners.

    Nothing wrong with that. If anything, it helps reinforce the idea of the iPhone as a gaming device, which can only bring about better things for the platform.

  • http://www.hbdia.com IzzyNobre

    Personally I don't agree with the doomsayers. I don't think Gameloft lowering their prices is necessarily a bad thing. It's not like all games are suddenly 99 cents - we're talking about months-old games. These games have clearly already paid themselves and Gameloft simply wants to attract the new iPhone 3G S owners.

    Nothing wrong with that. If anything, it helps reinforce the idea of the iPhone as a gaming device, which can only bring about better things for the platform.

  • http://lol.com Trogador

    *crosses fingers* Brothers In Arms..Brothers In Arms...Brothers In Arms...

    Seriously, if thats next I'll be one happy guy :)

    • booch138

      Shit, it's worth it at it's current price. That game pwns too.

  • http://lol.com Trogador

    *crosses fingers* Brothers In Arms..Brothers In Arms...Brothers In Arms...

    Seriously, if thats next I'll be one happy guy :)

    • booch138

      Shit, it's worth it at it's current price. That game pwns too.

  • Akira01

    @Albie says:"Seriously, I see your point, but at the same time, I see this as a promotion that Gameloft is tying into the new iPhone. From a marketing standpoint, Gameloft is getting people who just switched to the iPhone to buy its games. At the same time, because of the low price, these games are zooming up the Top 100 which generates even more exposure. This is really strategic marketing at its best, which unfortunately doesn't benefit the indie devs."

    It's just that. Just that, not the end of the golden age of iphone's games...lol

  • Akira01

    @Albie says:"Seriously, I see your point, but at the same time, I see this as a promotion that Gameloft is tying into the new iPhone. From a marketing standpoint, Gameloft is getting people who just switched to the iPhone to buy its games. At the same time, because of the low price, these games are zooming up the Top 100 which generates even more exposure. This is really strategic marketing at its best, which unfortunately doesn't benefit the indie devs."

    It's just that. Just that, not the end of the golden age of iphone's games...lol

  • http://www.mobstarentertainment.com mek

    think of it this way
    gameloft drops this game, which has been on the market for some time..a few months, to 99 cents..gets instant exposure as it enters the top 50
    sells a hundred thousand + or so...which gives gameloft some money, to make even better games

    in the end, we all win

    I bought this for 10 bucks, it was amazing..I got my 10 bucks worth out of it

    • spiffyone

      But the question I've raised is: Could the same effect have been had if they had dropped price by a lesser amount (say, $2 or even $3)?

      I mean...there's people who are only ever going to buy for a buck. We know that. But there are those among the current group of consumers of HoS and RS09 at the $1 price point that may have bought it at $2 or $3. It might even have been a sizable contingent, and if so then that means Gameloft lost out on potential revenue there. The ones who would ONLY buy at a buck could've been had later is my point.

      I'm not saying it's all doom and gloom, btw. I think people misunderstand my position because they think I'm trolling the App Store and iTouch/Phone as a platform. I'm not. I'm not saying that they (Gameloft and sellers of $1 apps) are absolutely wrong. All I'm saying is that I disagree with them, and have given my reasons for doing so.

  • http://www.mobstarentertainment.com mek

    think of it this way
    gameloft drops this game, which has been on the market for some time..a few months, to 99 cents..gets instant exposure as it enters the top 50
    sells a hundred thousand + or so...which gives gameloft some money, to make even better games

    in the end, we all win

    I bought this for 10 bucks, it was amazing..I got my 10 bucks worth out of it

    • spiffyone

      But the question I've raised is: Could the same effect have been had if they had dropped price by a lesser amount (say, $2 or even $3)?

      I mean...there's people who are only ever going to buy for a buck. We know that. But there are those among the current group of consumers of HoS and RS09 at the $1 price point that may have bought it at $2 or $3. It might even have been a sizable contingent, and if so then that means Gameloft lost out on potential revenue there. The ones who would ONLY buy at a buck could've been had later is my point.

      I'm not saying it's all doom and gloom, btw. I think people misunderstand my position because they think I'm trolling the App Store and iTouch/Phone as a platform. I'm not. I'm not saying that they (Gameloft and sellers of $1 apps) are absolutely wrong. All I'm saying is that I disagree with them, and have given my reasons for doing so.

  • http://www.stormchild.net Stormchild

    I've tried X2, and I think Real Soccer 2009 runs circles around it.

    For starters, X2 has a very poor user interface, complete with three unlabelled buttons, the functions of which you must simply memorize since there is no way at all of telling which one does what. Beyond that, I just didn't find the gameplay very enjoyable. Despite having an extra virtual "button", X2 actually has *fewer* moves, some of which (like double-tapping the D-pad) are needlessly cumbersome to execute. It's just not very well thought through.

    I imagine Gameloft is not especially concerned about competition from X2 -- it's the upcoming FIFA from EA (as in, the original title that Gameloft did their best to plagiarize -- and don't get me wrong, they *did* do a good job of it) that they should be worried about.

  • http://www.stormchild.net Stormchild

    I've tried X2, and I think Real Soccer 2009 runs circles around it.

    For starters, X2 has a very poor user interface, complete with three unlabelled buttons, the functions of which you must simply memorize since there is no way at all of telling which one does what. Beyond that, I just didn't find the gameplay very enjoyable. Despite having an extra virtual "button", X2 actually has *fewer* moves, some of which (like double-tapping the D-pad) are needlessly cumbersome to execute. It's just not very well thought through.

    I imagine Gameloft is not especially concerned about competition from X2 -- it's the upcoming FIFA from EA (as in, the original title that Gameloft did their best to plagiarize -- and don't get me wrong, they *did* do a good job of it) that they should be worried about.

  • Matejay

    NOT available in the Australian Store!!!!!!!!! Why would they do that, why, why, why... I wannaaaaaaa! ;)

    • munkee

      It IS available in Australian appstore.

      • Matejay

        Sorry but it is NOT available in Australia... not from my iPhone, not from my iTunes... not from my coleagues iTunes and not from their iPhones.... tried it all, doesn't show up anywhere... :(

      • Matejay

        Actually I managed to get it using AppSniper... The normal search never turned up any results but using AppSniper I was able to locate and download it... strange but hey, IT WORKS!!! ;)

  • Matejay

    NOT available in the Australian Store!!!!!!!!! Why would they do that, why, why, why... I wannaaaaaaa! ;)

    • http://deleted munkee

      It IS available in Australian appstore.

      • Matejay

        Sorry but it is NOT available in Australia... not from my iPhone, not from my iTunes... not from my coleagues iTunes and not from their iPhones.... tried it all, doesn't show up anywhere... :(

      • Matejay

        Actually I managed to get it using AppSniper... The normal search never turned up any results but using AppSniper I was able to locate and download it... strange but hey, IT WORKS!!! ;)

  • Sticktron

    The game in question is awesome by the way, like it better than X2, think it's the second best sports game after Tiger Woods.

  • Sticktron

    The game in question is awesome by the way, like it better than X2, think it's the second best sports game after Tiger Woods.

  • Akira01

    @Spiffyone:"But the question I've raised is: Could the same effect have been had if they had dropped price by a lesser amount (say, $2 or even $3)?"

    Perhaps in fact. You have a point here. But i dont think the one who buy for only one buck will not pay tomorrow for 10 bucks, 'cause the quality of the game is a real reason for that. Even for 10 bucks, it's a good price if the quality game is top notch.
    Gameloft are never saying that the Appstore is not a good deal for them. And so EA...
    Good Apps can sell with big price: Navigon for example...

  • Akira01

    @Spiffyone:"But the question I've raised is: Could the same effect have been had if they had dropped price by a lesser amount (say, $2 or even $3)?"

    Perhaps in fact. You have a point here. But i dont think the one who buy for only one buck will not pay tomorrow for 10 bucks, 'cause the quality of the game is a real reason for that. Even for 10 bucks, it's a good price if the quality game is top notch.
    Gameloft are never saying that the Appstore is not a good deal for them. And so EA...
    Good Apps can sell with big price: Navigon for example...

  • Felipe

    Well here is what I think. Gameloft is lowering their prices to introduce the games and the company to new comers to the iPhone/iPod Touch Family and also because they havem many new games coming out very soon, like Asphalt 5 and so this is the best opportunity for ppl to get to know the company and so on, just my 5 cents.

  • Felipe

    Well here is what I think. Gameloft is lowering their prices to introduce the games and the company to new comers to the iPhone/iPod Touch Family and also because they havem many new games coming out very soon, like Asphalt 5 and so this is the best opportunity for ppl to get to know the company and so on, just my 5 cents.

  • bin the terrorist

    how to buy it without a card? i don't have cards

  • bin the terrorist

    how to buy it without a card? i don't have cards