• Author arn
  • Posted On2008-07-19 19:37:38
  • News

TechCrunch is reporting that Greystripe, an advertising network for mobile games, will be offering their services to iPhone developers.

Since 2006, Greystripe has distributed free games and apps to over 1,400 different mobile handset models and currently offers a catalog of 800 games. Greystripe allows developers to add pre-roll (before), interstitial, and post-roll (after) ads for use in their games.

This sort of approach appears to be the strategy that iPhone game developer Jirbo is taking. In speaking with Forbes, Jirbo's founder, Jonathan Zweig, said that they "may" consider adding ads to their free apps in the future. If you visit Jirbo's site, it appears this is exactly their strategy as they are already calling on advertisers: "If you want to be part of advertising on the millions of handsets that view Jirbo content each month, send us an email".

For now their strategy is simply to get on as many iPhones as possible with free or inexpensive games [Jirbo Games on App Store].

Jirbo's formula is simple: create applications that build on familiar games and themes, add a dash of whimsy and top with rich graphics.

Jirbo, however, has gained some notoriety amongst iPhone developers after they renamed their applications with leading spaces so they would appear at the top of any alphabetical listing. They have since abandoned that plan.

With Apple's easy App Store upgrade process, Jirbo or other companies could easily integrate ads into existing games by including it future versions.

  • matthew David

    you can't blame then fir wanting to add ads to their games. If this means that the games stay free then I say go for it.

  • matthew David

    you can't blame then fir wanting to add ads to their games. If this means that the games stay free then I say go for it.

  • Adisah

    I'm cool with that. People have to make money somehow. I hope people use this wisely and it doesn't spin out of control.

    Such as ads largely skewing file size.
    Ads popping up frequently throughtout the game.
    Ads getting in the way of the experience and or making it so that it the app is unusable due to the apps. (ex. ad server is down so the game does not start)

    Anyways, I hope they can handle it. :D Free or lower cost apps for everyone.

  • Adisah

    I'm cool with that. People have to make money somehow. I hope people use this wisely and it doesn't spin out of control.

    Such as ads largely skewing file size.
    Ads popping up frequently throughtout the game.
    Ads getting in the way of the experience and or making it so that it the app is unusable due to the apps. (ex. ad server is down so the game does not start)

    Anyways, I hope they can handle it. :D Free or lower cost apps for everyone.

  • http://www.lockergnome.com/digged Matt McCarty

    I can't wait to open up an app and hear "Congratulations you won a free iPod Nano"

    All kidding aside this is good news for iPhone/iPod Touch users. With ads in apps it will mean cheaper, if not free, applications for the device. Sure there will be ads in the free stuff, but they can always do like the icon factory and have a free and premium version, without ads..

  • http://www.lockergnome.com/digged Matt McCarty

    I can't wait to open up an app and hear "Congratulations you won a free iPod Nano"

    All kidding aside this is good news for iPhone/iPod Touch users. With ads in apps it will mean cheaper, if not free, applications for the device. Sure there will be ads in the free stuff, but they can always do like the icon factory and have a free and premium version, without ads..

  • Russ Bell

    Oh jeez. Ads are everywhere already. I don't want them in games.

    And I doubt Apple would let them do it. Apple wants a cut of the profits from everything on the App store, and ads would be a way of getting around Apple's up-front cut.

  • Russ Bell

    Oh jeez. Ads are everywhere already. I don't want them in games.

    And I doubt Apple would let them do it. Apple wants a cut of the profits from everything on the App store, and ads would be a way of getting around Apple's up-front cut.

  • http://nodnod.net David

    Apple is already allowing ads in their apps. Take a look at the free version of Twitterific, for example.

  • http://nodnod.net David

    Apple is already allowing ads in their apps. Take a look at the free version of Twitterific, for example.

  • http://www.honglong.co.uk honglong1976

    I don't want ads in games. Jirbo games suck anyway! Free they are too much!

  • http://www.honglong.co.uk honglong1976

    I don't want ads in games. Jirbo games suck anyway! Free they are too much!